I hear this question quite often. Do you Really need Google Analytics? When I say Google Analytics, I mean the whole suite of tools Google offers. Guess what? It's free. One of the best tracking systems online and it's free. The webmaster tools are free as well.

Google Analytics Does The Heavy Lifting

If you want to know who is accessing your site Google Analytics can tell you. They can tell you what part of the country is more active. Not just the US, every country, I know what part of Russia visits my site more often.

I know what type of operating system my visitors use most, so I can cater to the majority. I have complete statistics on my unique visitors. Website owners without Google Analytics aren't serious about their website.

Webmaster Tools Are A Must Have

Webmaster Tools are just as valuable. Do you ever wonder who's linking to your site? Check out Webmaster Tools. How would you like to know where you rank for your top 20 search queries. It's all in your Webmaster Tools.

Webmaster Tools is where you send your XML sitemap, if you have one. If you don't have one, you haven't been reading the seo articles on this site. You really should have a sitmap, it's the most basic seo strategy.

Webmaster Tools is also where you verify that you are the owner of the website, so they give you a short string of code to post on your site. They determined that if you can access the code you are probably the owner or someone very close to the owner, an employee maybe, so they verify you. I am working on a "Drupal How To" for next week to show you how to set up Google Analytics on a Drupal Website.

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