Google just announced their agreement to acquire the mobile display advertising company AdMob. This is an extremely important acquisition for Google. With the increase in mobile search over the last two years, Google looks to be positioning for the future.

iPhone and Android users browse the internet more than anyone according to a recent report by Morgan Stanley. Although the mobile web is still in it's infancy, forecasters are predicting a thriving mobile market in just a few short years. This could be signaling the beginning of this thriving new market.

Admob's leadership in new types of mobile advertising was a primary reason for the acquisition. Admob and Google have focused on two entirely separate areas of mobile advertising. Google has focused on mobile search ads whereas Admob has focused on web display ads and ads displayed within applications.

This acquisition will greatly extend Googles reach in mobile advertising. Combining Admob's advertising apps with Googles mobile search ads should present a huge problem for the competition, if there is any. What do you think? leave a comment.

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