Advanced link building techniques have evolved dramatically over the years . Since Google made it clear several years ago that links to your site would be a very important part of their ranking algorithm, content developers have found clever ways to get those links.

The other top search engines weren't far behind. Now each of the search engines have their own algorithm but they each use links as an important factor in their search engine results. Now a content developer will research the client's top competition, determine what sites are linking to the competitions site, and attempt to entice those sites to link to his client.

The strategies used to accomplish successful link building generally involve content creation in one form or another. Widgets have become very popular as link building tools. Writing a flattering article about someone in your industry can produce some very valuable links. A "how to" article about something niche related is easy to produce and it will deliver links for a very long time.

Jim Westergren shows some very interesting methods for link building on his blog, although a few of his methods aren't used much anymore. He brings up several very good practices that are sure to improve your link building efforts. He mentions varying your Anchor Text, incoming links from related pages, and keeping your links in good neighborhoods, no spammy sites.

You can click here to see his free Link Building Guide. Link building has been around since the beginning of the internet and cyberspace itself. Link building strategies can take a long time to implement, and they can be very labor intensive but they produce tangible results in the form of income generation. Don't shy away from link building it's one of the most important factors in SEO and it can produce top search engine placement for your pages.