Remember AOL? America Online was the first king of "dial-up" internet access at one time. Their favorite marketing technique was to send out countless floppie disks (remember those?) through the mail, to potential users. I would venture to guess that many of the people reading this article had AOL at one time, if you're over 30. I used them myself, many years ago. Well, with the new Google crew they just got onboard, they plan to return to simpler times with fewer onsite ads.